Following an exchange of thoughts on a worst reads of 2020 post on Re-enchantment Of The World, I’ve decided to write a bit about writing negative reviews, and the abundance of positive reviews one encounters.
I’m sure some of the more critical readers of this blog are at times baffled by all the positive reviews they see for – let’s be frank here – generic, uninspired produce. That is very noticeable on Goodreads, where new titles often harvest +4 scores quickly, and also in the blogosphere negative reviews are fairly rare.
That most books published today are generic needs no proof. Still, let me refer you to this brilliant piece on Speculiction, that looks at book titles of Fantasy published around 2018. The proliferation of accessible word-processing, cheap laptop computers and ever better and cheaper printing methods have flooded the market.
Everybody with a creative inclination and enough spare time can write a book nowadays. Our culture seems to laud free expression and believing in your own, unique self, and that seems to trick lots of people into thinking they are artists too. The dedication of Herbert and Tolkien to write their big books by hand or on a typewriter simply isn’t necessary anymore today. Editing has never been more easy.
But while Joseph Beuys claimed that Jeder Mensch ist ein Künstler in the 60ies, his beef was with the fact that not everybody could study at an art academy in Germany at the time. So rather than a call for everybody to start writing books, Beuys’ ostensibly democratic dictum should rather be read as a call to learn how to write books first.
Pulp and generic writing have always existed, but whereas the pulp around 1960 was published in short books of about 140 pages, today it seems growth is an inescapable law for books too – new titles averaging 450 pages instead, often as a part of a series. While they have a cultural veneer, big publishers are in the sales business first and foremost: selling more volume = more profit.
I could add e-readers, self-publishing and free blogging as factors, but the gist is clear: the speculative fiction reader is overwhelmed by new titles this day and age.
This phenomenon isn’t restricted to speculative fiction, by the way. I have followed the metal scene actively since the early 90ies, and also in metal there is an exponential proliferation of bands, albums, releases. For fringe genres like black or death metal there were only a handful of labels, and one could more or less keep up with everything released if one was so inclined and had the money or enough tapes to trade. But with success comes a bandwagon, and somewhere between 1995 and 2000 things mushroomed.
Similar causes are easily pointed at here as well, and technology is a big part of it: everybody can make a very decent home studio with just a laptop and one mic. Top notch recording & mixing software like Audacity and Bandcamp are free. Designing a decent album cover similarly isn’t that hard anymore as it was in the early days of MS Paint or xeroxed fanzines. On top of all that, Bandcamp and others have solved the problem of distribution.
That leaves marketing as the sole problem – both for the aspiring metal band, as the big publisher of speculative fiction. And as technology, the internet and free time steadily become more available in developing countries too, the pool of creative humans becomes bigger and bigger with each passing day.
Enter negative reviews. Continue reading